Selected work

Real campaigns. Identity off.

A former operator can show the work responsibly by obscuring the client, not erasing the craft. Below, the actual creative is intact; only the identifying marks (logo, name, contact, and regulated disclosures) are blurred. Fifteen years across healthcare, banking, and wealth. Ordered oldest to newest, so you can watch one operator’s range grow across every medium.

Client identity blurred · the rest is the real asset

Case studiesTold end to endFive campaigns written up in full: the problem, the move, and the result. Identity off, craft on.

Wealth · B2BThe $107M pipeline, proven to the dollar$107M pipeline BankingThe auto-loan campaign that 8×’d a book$3M → $24M BankingThe mortgage program everyone had written off+420% revenue Wealth · B2BRecruiting the advisors nobody could reach−61% cost CommunityWhen marketing has to serve a communityCraft under constraint

A specialty healthcare practice2011–2014 · HealthcareWhere I built a marketing function from zero: brand, acquisition, and retention across every neighborhood touchpoint, then hired and trained the first team to run it. Door-to-door, in-office, and social.Disciplines Brand & Creative · Lifecycle & Retention · Team & Leadership

Community dental door flyer, client identity blurred

Teeth-whitening offer poster, client identity blurred

Practice tri-fold brochure, client identity blurred

A regional bank2014–2018 · BankingThe award engine at a $3.4B+ regional bank. First paid search and social, one memorable offer per product, daily hands on the accounts. Auto-loan sales grew $3M → $24M(3% → 27% share); deposits 1.8% → 17%. Multiple Crystal & industry awards. One concept carried across every medium.Disciplines Paid & Performance · Product Marketing · Brand & Creative · Conversion · Analytics

ROCKSTAR Checking · one concept, across four mediums

Checking table tent, client identity blurred

Checking poster, client identity blurred

Checking buckslip, client identity blurred

Auto-loan acquisition · $3M → $24M, two Crystal Awards

Auto-loan table tent, client identity blurred

Auto-loan media screen, client identity blurred

StarZing direct-mail mailer, client identity blurred

Motion

Digital board

A national wealth-management network2018–2020 · Wealth · B2BB2B acquisition for financial advisors. Revitalized channels and content cut acquisition cost 61% and converted $230M in new client assets; reactivated $600M in dormant pipeline. Brochures, paid/social, and email.Disciplines Demand Gen & ABM · Content & SEO · RevOps & Martech

Advisor recruitment brochure, client identity blurred

Advisor acquisition email, client identity blurred

Paid social · in context

The same creative, running in the feed.

A flat rectangle undersells a paid-social unit. Below, two of the de-identified ads above are shown the way a prospect actually met them: a sponsored post in the Facebook feed, with the copy, the call-to-action, and the engagement it earned. Client identity stays blurred; the creative and the results are real. Click either to watch it move.

A regional bank