Recognition
Judged, category by category. For the work.
Not lifetime-achievement plaques. Judged, category-specific awards for individual campaigns and programs. What matters is not the trophy, it is what the category asks a campaign to prove, so each one below says what it was judged on. Most recent first.
The record, most recent first
Different judges, different years, same operator.
2024
Lead generation, small to medium business
Judged on qualified leads produced and the return on the spend behind them. Silver in a category where the bronze went to Amazon Ads.
2025
Lead generation, small to medium business
Shortlisted a second consecutive year, for the follow-up campaign to the one that took silver.
2024
Marketing Disruptor of the Year
For marketing that breaks from how the category normally sells, rather than out-spending it.
2024
Marketing Department of the Year
The whole function judged on a year of output and results, not a single campaign.
2024
B2B marketing strategy, lead generation campaign
Judged on the thinking behind the campaign: strategy, creative and commercial outcome together.
2024
Digital marketing campaign of the year
Broker-dealers with 1,000 or more advisors. A five-campaign field that also included Ameriprise, Cetera, Nationwide and Raymond James.
2017
Best search engine marketing campaign
Paid search judged on optimised ad performance and leads generated at strong return on investment.
2017
Best business-to-consumer campaign
Consumer work judged on reach and creativity, and on whether it actually moved people to act.
2016
Best direct mail campaign
Direct mail judged against its stated goals on conversion rate, customer retention and return.
The field notes
The work behind the awards.
One operator’s notes on where growth spend leaks and what I find when I open an account. When it’s worth your five minutes, you get it.