603%
Member growth in 90 days
WealthTech
Experience
One operator. Every discipline.
Over 15 years I have personally run each of these functions, hands on the accounts, accountable to the number. Not managed from a deck. Here is the range, discipline by discipline, with the receipts.
Across 15 years operating · prior roles
−92.5%
Customer acquisition cost
Same engagement
$2B+
Sales opportunities generated
15-year career
8
Industry marketing awards
15-year career
Ten disciplines, one operator
The range, with the receipts.
Each of these I ran with my own hands, accountable to the number. Every card leads with what it actually returned. Open any one for the full story.
$7K
Wasted spend caught by reading the account
Paid & Performance Marketing
Search, social, and media buying built from zero at a bank where compliance read every word. Where I first learned to catch a budget leaking in real time.
Read →$3M → $24M
Auto-loan sales on one repositioned offer
Product Marketing & Go-to-Market
Positioning, pricing, and launch across B2B, B2C, and B2B2C. Turning underperforming products around by fixing the story, not the price.
Read →$32K
Creative saved by moving production in house
Brand & Creative
Brand built from the ground up, and one ownable idea per product held steady across every channel a customer meets it in.
Read →98%
Monthly paid retention, held
Lifecycle & Retention
Trigger-based nurture that meets a customer at the exact moment they stall. The cheapest growth there is: the kind you never buy twice.
Read →$107M
Influenced pipeline at 27.57× ROAS, one broker-dealer
Demand Generation & ABM
60+ integrated campaigns and $7.8M in sourced pipeline. Engineering the path from “never heard of you” to “booked a meeting.”
Read →5.59%
Live-funnel click-through vs 1-2% typical
Conversion Optimization
Funnels, landing pages, and the message-match that stops the click you already paid for from leaking out between the ad and the page.
Read →42%
Of acquisition cost, typically fixable
Analytics & Forecasting
Dashboards, TAM analysis, and predictive models across hundreds of thousands of data points, read by hand, not glanced at on a summary slide.
Read →1,200
Stranded leads recovered from the CRM
RevOps & Martech
Salesforce, automated sales funnels, and the CRM hygiene that decides whether a lead you paid for ever gets worked.
Read →+70%
Webinar attendance from real buyer intent
Content & SEO
Whitepapers, video, and organic search built on the exact question a buyer is already typing, now written to earn the AI citation too.
Read →20+
Cross-functional team, from a first hire
Team & Marketing Leadership
Built and led teams the way I operate: close to the work, accountable to the same dashboard, never asking for a number I could not hit myself.
Read →One operator who has run all of it is one operator who can run all of it. That is the whole case for Operator-Led Growth.