Credentials
Certified on the platforms. And on what’s next.
The disciplines are only useful if you stay current on the tools that run them. I have: from the ad platforms and CRM I’ve used for a decade to the AI-agent tooling I build with now.
Platforms & analytics
The tools I’ve run for a decade.
- Google
Google Ads Certified
Search, Display, and Video campaign management.
- Google
Google Analytics (GA4)
Event-based measurement, attribution, and reporting.
- Meta
Meta Blueprint Certified
Paid social strategy and campaign management.
- HubSpot
HubSpot Marketing Certified
Lifecycle, automation, and inbound funnels.
- Salesforce · 3,750+ points
Salesforce Trailhead
CRM, RevOps, and pipeline hygiene at scale.
- LinkedIn
LinkedIn Marketing
B2B demand gen and account-based targeting.
AI-native & technical
And the tools that run the next decade.
- >_ Building autonomous AI agents
Claude Code agentic development
Designing and shipping autonomous AI agents that run real growth workflows.
- Workflow & data automation
Python & Node.js automation
Scripting the pipelines, integrations, and data jobs behind the marketing engine.
- Cornell Certificate Program
Marketing AI (in progress)
Applied AI for marketing strategy and measurement.
Education
Where it started.
Fifteen years in, the operators who still matter are the ones who kept learning the new tools instead of managing people who use them.AI didn’t make my experience obsolete. It made it faster.
Ro Maldonado · Founder, gRO