For recruiters & hiring teams
Fifteen years running growth. Still hands on the tools.
I’m open to a Director or VP of Demand Generation role. Not a strategy seat above the work. The one where someone has to own the pipeline number and build the thing that hits it.
The short version
$107M
Influenced pipeline at 27.57x ROAS, $22M closed-won in a year
603%
Member growth in 90 days, at CAC down 92.5%
8
Industry marketing awards, including a 2024 ANA B2 Award
Every one of those came from a role where I was the one building, not the one reviewing. I have built marketing from zero five times, as founder, first marketing hire, or charter hire in every role since 2014.
What I’m looking for
RoleDirector or VP of Demand Generation. Player-coach scope, where the pipeline number is mine to own.
CompanyB2B SaaS or financial services. I know both, and I know the compliance weight the second one carries.
DisciplinesDemand generation, paid acquisition, lifecycle, ABM, analytics and forecasting. Run hands-on, not delegated.
Based inRedwood City, California. Open to remote and to the Bay Area.
LanguagesEnglish and Spanish, both native.
CurrentlyRunning Operator-Led Growth at gRO, my own consultancy. That work is why the ad you clicked came from the gRO page.
Where the detail lives
The resume is the fastest read. If you want to see the work itself rather than the summary of it, these go deeper.
Getting in touch
If the role is right, I’d like to hear about it.
Email is the fastest way to reach me and I answer the same day. If it’s easier to talk it through, book a time and we will.